Frankfurt, 25th of May 2005. The Coca Cola Head Office in Berlin has developed, in collaboration with the ARNO Group - display manufacture and sales enhancing brand presentation systems specialists - a multi-media shelf system using Shoptainment to create a vibrant and appealing experience for the consumer at the POP.
Eye-catching use of light, key visuals and films transport the brand message. This was achieved by implementing 32inch TFT screens with sound and text transcription. While passing by, the motives on the presentation system appear as if in motion. An additional feature for retailers is optional price changing anytime via radio transmission.
Download press release (german)
Eye-catching use of light, key visuals and films transport the brand message. This was achieved by implementing 32inch TFT screens with sound and text transcription. While passing by, the motives on the presentation system appear as if in motion. An additional feature for retailers is optional price changing anytime via radio transmission.
Download press release (german)
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