Supplier questionnaire: Presentation at the POP – Boss 2/2008
1. The EHI-Ladenmonitor 2008+ reports that German retail investment in shop fitting has risen sharply. How do you see the situation?
We can only confirm this positive trend.
Our observation is that more and more manufacturers from different sectors have recognised the trend that 70% to 80% of purchasing decisions take place at the point of purchase. The rule is not only to get across your product criteria but stage them accordingly to distance and differ them from the competition.
2. Shopping becomes more of an experience. How does this effect shop fitting trend development?
Due to the daily flood of available information to the customer it becomes not only imperatively important to gain his or her attention but also to bind this attention for longer than a moment, converting it to a tangible interest and purchase decision.
The STABILO ACTIVE SHOP functionality not only thrills the dealers. Via the clear structured target group orientated sectioning for writing, markers as well as painting and drawing utensils, customers can quickly and easily find their way to the required products. The concept is planned to create interaction and its many testing possibilities make it a tactile STABILO experience.
Download press release (German)
1. The EHI-Ladenmonitor 2008+ reports that German retail investment in shop fitting has risen sharply. How do you see the situation?
We can only confirm this positive trend.
Our observation is that more and more manufacturers from different sectors have recognised the trend that 70% to 80% of purchasing decisions take place at the point of purchase. The rule is not only to get across your product criteria but stage them accordingly to distance and differ them from the competition.
2. Shopping becomes more of an experience. How does this effect shop fitting trend development?
Due to the daily flood of available information to the customer it becomes not only imperatively important to gain his or her attention but also to bind this attention for longer than a moment, converting it to a tangible interest and purchase decision.
The STABILO ACTIVE SHOP functionality not only thrills the dealers. Via the clear structured target group orientated sectioning for writing, markers as well as painting and drawing utensils, customers can quickly and easily find their way to the required products. The concept is planned to create interaction and its many testing possibilities make it a tactile STABILO experience.
Download press release (German)
showroom
newsroom
newsroom
awards