Rossmann Shop in shop „Decorative Cosmetics“ face-lifting Brief The development of a shop in shop solution for the “Decorative Cosmetics” area in 580 Rossmann shops. The individual brands, Nivea, Manhattan, L’Oreal, Astor, Rival de Loop, Rimmel, Maybelline, positioned and simultaneously holistically homogeneous within the presentation area. The customer’s request was for an oasis dwelling, uplifting and with a separate area for the special presentation of new to be tested products. Solution Large format visuals to attract the interest of the customer for the cosmetics from a distance. A contrasting beech-wood flooring and special lighting effect immediately signal an exclusive ambience – the ideal pre-requisite to invite the customer to test the new product. Result The project was started in September and continues to date. The Rossmann shops are extremely satisfied with the results: the new installation has led to a turnover increase of 15 to 23%.