Launch - First Weleda Counter in Germany
23rd January 2009 the first Weleda Counter launch was celebrated in the Mö-City pharmacy in Hamburg. Based on the style of the Weleda Flagship store in Paris, it combines quality and modernity with naturalness and beauty – values that the name Weleda represents for over 80 years.
At the launch, Andreas Sommer, member of the German Executive Management and responsible for the personal hygiene category, explained „This counter is an encounter venue with our customers to whom we want to impart an even further in-depth understanding and experience with the Weleda brand. The first Weleda counter is not only a symbol for the premium orientation of the brand at the point of sale but also represents together with sense and sensuality the respectful association with people and nature.
At the same time the new Weleda Counter reflects current developments in natural cosmetics. The bio quality product boom and the strong demand for real natural cosmetics have evolved to the extent where this is no longer a niche segment but rather the growth market and driving force in cosmetics. : “ I am convinced that this market will continue to increase in the future. It is and remains a global trend and the demand will continue to increase – all trend studies support this” says sector expert Elfriede Dambacher who attended the launch with regard to development in natural cosmetics.
To increase future brand identity projection the natural cosmetic brand leader will further continue to apply measures that rely on the brand name while keeping the customer in focus. For instance further advertising campaigns are planned utilising the City Light Posters that are „pull attractions“ and which Weleda successfully implemented as the first natural cosmetic manufacturer. The company sees lots of market potential and will continue to make further investments in retail . An example is the very successful partner customer concept which produced an over proportional growth in double digits. With the new pomegranate regeneration nurture product, to be introduced in February, Weleda will also shortly enter a new market, the attractive well ager group which is a strong growth segment. For 2009 further positive developments are expected.
Download Pressrelease from Deutsche Apotheker Zeitung January 2009
Download Pressrelease from P.O.S. Kompakt, April 2009
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WELEDA AG
Möhlerstraße 3
73525 Schwäbisch Gmünd
Internet: www.weleda.de
At the launch, Andreas Sommer, member of the German Executive Management and responsible for the personal hygiene category, explained „This counter is an encounter venue with our customers to whom we want to impart an even further in-depth understanding and experience with the Weleda brand. The first Weleda counter is not only a symbol for the premium orientation of the brand at the point of sale but also represents together with sense and sensuality the respectful association with people and nature.
At the same time the new Weleda Counter reflects current developments in natural cosmetics. The bio quality product boom and the strong demand for real natural cosmetics have evolved to the extent where this is no longer a niche segment but rather the growth market and driving force in cosmetics. : “ I am convinced that this market will continue to increase in the future. It is and remains a global trend and the demand will continue to increase – all trend studies support this” says sector expert Elfriede Dambacher who attended the launch with regard to development in natural cosmetics.
To increase future brand identity projection the natural cosmetic brand leader will further continue to apply measures that rely on the brand name while keeping the customer in focus. For instance further advertising campaigns are planned utilising the City Light Posters that are „pull attractions“ and which Weleda successfully implemented as the first natural cosmetic manufacturer. The company sees lots of market potential and will continue to make further investments in retail . An example is the very successful partner customer concept which produced an over proportional growth in double digits. With the new pomegranate regeneration nurture product, to be introduced in February, Weleda will also shortly enter a new market, the attractive well ager group which is a strong growth segment. For 2009 further positive developments are expected.
Download Pressrelease from Deutsche Apotheker Zeitung January 2009
Download Pressrelease from P.O.S. Kompakt, April 2009
--------------------------------------------
WELEDA AG
Möhlerstraße 3
73525 Schwäbisch Gmünd
Internet: www.weleda.de
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