Innovative, feminine, fresh and unique – the brief parameters for the new Nivea Beauté cosmetic counter. The future shop, table and wall displays should represent both the Nivea Beauté brand world as well as optimally position the products and their colour range. "Love of detail" was what Nivea Beauté saw as separating them from their competitors. 12.000 new systems for 14 countries over the next 4 years are planned. Solution A new language form in atmospheric Nivea blue: The counter is slightly curved and transports a roomy depth. From directly in front, a feeling of embracement by the Nivea Beauté world is achieved. This shape enables a perfect overview and optimal reachability of all the products as well as increasing facing numbers. A light and floating effect is achieved via the transparent and backlit backwall. Results Customers took to the new counter and not only retail was satisfied. The display also received the silver award for the in-store furniture category at the European Popai Awards. |
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