T-Mobile Discover the WAP connection Brief Due to the early introduction of 3G, the WAP technology generated a very low interest level in the market. T- Mobile wanted an interactive POP unit placed in all major cities to stimulate their customers interest in web connection advantages via their T-Mobile mobile phones. Solution A special display, interactive, 97 x 60 x 199 cm, using styrene, vinyl and lots of technology never before seen in the telecommunications sector. A colourful lighting effect draws the attention of the passer by. A console on both sides gives more than one customer access to explore the WAP technology. ARNO was responsible for the content, programming, software, licensing and servicing hosting. Results Independent research established that 87% of the customers evaluated the display as especially helpful and influenced their purchasing decision. T- Mobile is delighted that this display achieved what their sales staff was unable to do: market and sell WAP.