Timberland Quality "Made in Europe" Brief The US brand Timberland symbolises, world wide, ladies, men’s and children’s quality shoes, clothing and accessories. This standard was to be reflected in the new Timberland stores and shop in shop systems in Europe. Needless to say material and workmanship standards were high. Solution The ARNO Group, in close co-operation with the Timberland architects, developed custom made components in wood, leather, metal, slate and glass. These were sourced from various countries and stored, processed and dispatched at ARNO, Stuttgart. Results In the past 2 years over 100.000 Timberland shop in shop system components have been delivered to 16 countries. The consistent Timberland philosophy is not only well liked by the customers but also by the sales staff who feel better due to their new work environment.