Moonyah Jewellery showcase under the spell of the moon Brief The Moonyah jewellery collection wanted to transport their very special Moonyah feeling into sales: the showcasing of the jewellery, made of high quality Swarowski crystal, should radiate warmth, sympathy, spirituality and be appealing to the customer. Solution The elements fire, earth, water and air are the influences of the Moonyah jewellery showcase. These 4 elements are symbolically visualised above the large moon shape. The wavy form of the counter underlines the eternal movement of the tides. Natural earthy tones create a peaceful platform for the special jewellery. The influence of ancient customs was also transported via modern materials: metallic printed plastics, acrylic, coated wood and imitation leather. Results The Moonyah units are deployed in Europe, Russia and in the Near East. Retail is thrilled as there is a suitable element for every possible available site. At the POP the units are magnetic and especially attractive. The client is very pleased and feels that the Moonyah philosophy is perfectly reflected.