Lexus has a high recognition value in the USA. Lexus also wants to noticeably increase its market share in Europe by increasing brand recognition and the expansion of its sales. Within this strategy, car showrooms are to be newly designed with consistent, appealing and attractive appearance. The project was subject to a Europe-wide tender. Solution For the high-class vehicles, the relevant furniture, light, and graphic visuals create an exclusive ambience. Metal, wood, plastics and leather materials are utilised. The Europe-wide implementation by ARNO made possible fitting eight dealerships per month on average – each dealership being completed in just three days. Result The Lexus dealers are not only happy with the newly created shop concept: the efficient implementation speaks for itself. |
 |
|
 |
|
|
|
|
