L'ORÉAL: AN ENTIRE BRAND WORLD IN ONE SHOP-IN-SHOP
For more than 40 years, L`Oréal has been cleansing, beautifying and enhancing the appearance of men and women the world over. Long-established as a global leader in cosmetic manufacturing and beauty care, the brand’s Russian outlets have been benefiting from ARNO’s expertise in the production and installation of shop-in-shop systems. All furnishings were produced in Russia to satisfy L`Oréal’s high quality requirements. In fact, the exclusivity of L`Oréal is unmistakable in the final design. Exceptional materials, such as black and gold acrylic with a matt finish, are processed to underline the
cache of the brand. The golden highlights, generously proportioned pictures and high-class make-up table, which invites visitors to test the products, create an all-encompassing L`Oréal world. Both cosmetic and care products are displayed in a way that ensures customers can find their desired product quickly and easily. Equally, the dramatic header and wall design make navigation around the system straightforward. And almost all of the installations took place overnight, meaning customers weren’t disturbed at all.