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ARNO interviewed in current edition of Display

ARNO interviewed in current edition of Display

02.2015

The current edition of Display features an interview with Managing Partner, Alien Wolter, in the “Spezial” section on the chances of traditional retail. “Many customers have identified the need to align the point of sale with the digital consumer”, says Alien Wolter. The needs and demands of the digital consumer are at the centre of the POS concepts of tomorrow. Those, you have to serve for example with click and collect areas, targeted store to web campaigns and carefully selected mobile applications. Download the entire article (German) here: Die Chancen des stationären Einzelhandels