Wrangler Store

ARNO produces the new Wrangler stores which merchandise fashion for women and men. The customer is guided by the colour scheme that separates the concepts „Live in Denim“ and „Denim Performance“ visually. Kimi Räikkönen is the brand‘s testimonial that gives Wrangler a sporty image - young, dynamic and trendy. The brand identity is reflected in the store look as well. Black metal and wood are used for the furniture elements. The illumination concept draws the customer‘s attention to the fashion highlights.