ARNO x Börlind: A perfect combination of aesthetics and functionality

 

For the new cosmetics counter by Annemarie Börlind, special consideration was given to the values of the renowned Black Forest company: verified effective natural cosmetics, a scientific pioneering spirit and a responsible use of nature.


The result: a perfect presentation of the verifiably effective natural cosmetics that represent the Börlind brand at the highest level.

“The illumination from above makes the counter and products stand out.“

Smart functionality

 

The newly designed Börlind counter impresses with many special features: The presentation of the products through an orderly and intuitive arrangement in legible product blocks, optimised by pushers and a smart lighting design. In addition, the counter is functionally designed and allows components to be easily exchanged and rearranged. The illuminated core communication surface is easily interchangeable and can be used as a digital communication surface with an upright screen. Content can be easily updated via USB stick. The secondary communication surface can be removed and turned around to make room for beautifully presented products such as limited editions. Practical details such as a hinged text bar for scannable codes and a deposit drawer for storage space or the planogram make the counter efficient and well thought-out. In addition, space has already been provided in the counter for the development and launch of new products.

 

 

Perfect product presentation

 

We faced several challenges to ensure the best possible presentation of the products. 
One of the challenges was to consider the lighting situations in the different suppliers' stores and to develop a lighting system that suits these conditions. Furthermore, it was a challenge to make the counter functional and at the same time allow for flexible design options. In addition, we had to make sure that the counter can be used in the long term and offers space for the introduction of new products.

 

 

Functionality and sensuality

 

We avoid shadows within the counter by using a smart lighting design. 
The lighting above the products ensures that the entire counter is radiant. In the core area, which serves as the central communication space, we emphasise the sensuality and closeness to nature of the Börlind brand. A solid wood surrounding made of limewood creates a natural and high-quality atmosphere. 
The result is an inviting and aesthetically pleasing Börlind counter that perfectly represents the values and products of Annemarie Börlind - Natural Beauty. With our expertise and commitment, we have created a unique presentation solution that offers customers an inspiring shopping experience and skilfully showcases the Börlind brand.