ARNO x Börlind: General Tester Stand for Appealing Product Presentation

 

The project of the new Börlind GTS offers an innovative solution for the optimal presentation and storage of products. In close cooperation with Annemarie Börlind, the renowned company from the Black Forest, we have dealt intensively with the requirements and special features of the Börlind GTS.

 

Our goal was to develop a unique and functional solution that reflects the scientific pioneering spirit, the lived value and the responsible use of nature. The focus was on the ANNEMARIE BÖRLIND - Natural Beauty brand.

“The new GTS is a masterpiece of aesthetics and functionality - safety, flexibility and impressive design combined.“

Functional and future-oriented

 

The structured product arrangement and categorised product presentation allow for a clear overview and intuitive understanding for customers. 
Each area, be it face, eye or lips, is clearly arranged and easy to reach. A protective flap also ensures that sensitive products can be stored safely. The communication elements are centrally placed at eye level and divided into main and additional communication areas. The additional one is removable and reversible to effectively present new products and draw attention directly to them. In addition, thought has been given to the future by creating sufficient space for new products.

 

 

Aesthetic with TÜV certification

 

The challenges of the project were manifold and required innovative approaches.
First of all, it was necessary to develop a functional GTS that not only met current requirements but was also flexibly equipped for future products or product extensions. Another key concern was to create a tilt-resistant GTS that meets the strict requirements of TÜV certification. Here, not only the functional aspects had to be taken into account, but also aesthetic aspects played a role.

Convincing combination

 

The result of this project is an impressive Börlind GTS with its high-quality design, clear product presentation and functional layout. The tilt resistance and TÜV certification ensure safe use, even when fully loaded. The GTS can be assembled in two parts to meet space requirements. The logo proudly towers above everything and gives the GTS a strong long-distance effect. All in all, the new Börlind GTS is a successful combination of aesthetics, functionality and flexibility that perfectly meets the needs of Annemarie Börlind - Natural Beauty.