Dom Perignon Shop-in-Shop

A challenging project in terms of engineering and the manufacturing process, due to the unique design and its complex geometric shapes. Physical components had to integrate flawlessly with digital technology used and the illusion of the floating bottles was created using transparent stands and LED infinity mirrors, where the lights change with the seasons. Consumers had a choice of narratives, offering them Dom Perignon stories of plenitude, all at the touch of beautifully crafted laseretched brass buttons.