Marco Polo Shop-in-Shop

The Marco Polo shop in shop system shows the vast amount of Marco Polo guidebooks. The new, clearly structured and colourful designed wall installation invites customers to browse. But also travellers who know their destination already will find their desired guidebook quickly due to the alphabetical order and a labelling system with letter clips. The branded header, a graphic, a 40 inch big screen and two large posters create a strong long distance effect. ARNO was not only praised by Wittwer but also by MAIRDUMONT’s Head of Marketing who was very happy with the implementation of the shop in shop: “The shelf system looks absolutely excellent. Thank you very much!”