Eucerin Shop-in-Shop

The shop in shop concept was developed as a benchmark for selected pharmacies. Modernising the brand via creation of an adventurous world. The emotional purchasing experience of consultation intensive products as well as the emphasis of medical and cosmetic competence is at the for front. A distinct brand philosophy evolves through the implementation of large attractive motives in an open modular system. Smaller motives on the wall and action area assist customer orientation.