ARNO at the Bread & Butter in Berlin
The Bread & Butter fashion trade was realized at the same time as the Berlin Fashion Week in the unique location of the former Berlin Tempelhof airport. The Bread & Butter tradeshow for selected brands offers a marketing and communication platform for international and contemporary fashion. Labels, brands and designers from the range of denim, sportswear, street fashion, function wear and casual dressed up were represented. ARNO`s trends experts visited of course the event and were inspired by the colored activities of the designers. Although the location reminded of old times, the shop in shop concepts show the trends of today as well as the trends of tomorrow. Digital mirrors and other technical innovations were put in the limelight and were competing for the visitor’s attention. For ARNO a confirmation that the digital innovation department as a consultant and realization sector regarding the online-offline topic was an important step.