NYX: PROFESSIONAL MAKEUP - Skillfully staged
NYX professional makeup is a fashionable cosmetics brand that is currently capturing the beauty scene in Europe. We were asked to create in-store displays that clearly communicate the brand idea - ‘Goddess of the night’ – as well as showing the product’s quality and functionality. To do this, ARNO designed a sleek black cosmetics bar,
with selective illumination, that displays an extensive range of the NYX cosmetics products. We also created specific beauty trays to allow customers to test the products themselves. We made each display highly usable and flexible to allow distributors to remove whole inserts via a ‘plug and play’; and we delivered the displays throughout Europe.