STABILO DISPLAY: SUPPORT FOR FIRST WRITING ATTEMPTS
All beginnings are difficult? Not if you make use of the Stabilo Easystart pens. ARNO developed a floor display that transports this message into retail in close cooperation with Stabilo. The “Four E” display presents a colourful product range on very little space and brings together a joyful design, fun factor, orientation and segmentation. A colour code where red marks pens for right-handers and yellow marks pens for left-handers facilitates the product choice. Additionally, the products are displayed on three levels and are sorted according to product lines and age of the target group. For all pen variations, different inserts
were developed to guarantee the best and most efficient storage and form of product presentation. Test pens and writing blocks invite children to test the pens and help find the favourite writing tool. Two display versions were produced: on the one hand the version for the German market and on the other hand the version for the international market. The attachment of the header does not require any installation activities and it can be done by one person – an important requirement of the customer!