ARNO Trend Report 2013
All signs point towards the importance of interactivity at the POP. New technologies and digital sales promotions are becoming more prevalent. What is only applied occasionally today will be an essential part of tomorrow’s retail reality and revolutionise the shopper’s behaviour. Tech-savvy smartphone/tablet owning consumers of tomorrow, no matter whether s/he’s at home, on the train or at the POP can now access and compare any kind of product and price information. The next purchase is just one click away, the transparency and variety offer the consumer numerous options.
Read more on this topic and find out about current developments in the trend report.