Osram SIS system at the ECA fair
The modular shop in shop system which was developed by ARNO for Osram for the presentation of its illuminants is widely used by Osram. It is not only set up in furniture shops, DIY stores and specialist stores but also again and again as a fair installation. Most recently at the ECA (Electrical Industry Conference) in Birmingham where Osram was one of the two main sponsors. The video shows the fair installation of the modular shop in shop system which served as a presentational system for the product innovations as well as a consulting tool for the Osram representatives and fair visitors. Several boards can be attached to the wall modul. Every board carries one illuminant product. This allows for a flexible and individual placement of product innovations on the wall, just as required. Osram can flexibly present more than 150 products with this system. An outstanding advantadge since the lighting industry is changing. It is moving from traditional analog technology to a new digital lighting future. And Osram is a main driver of this development continuously creating many new product innovations. ARNO is supporting Osram in these times of change by providing elaborate presentational systems that guide the customer and display products in a well-arranged, informative and appealing manner.