Coca Cola Floorstand

The project „Berliner Bär“ was realised by ARNO for the secondary display of Coca Cola in the German capital. It was developed, constructed, produced and delivered within just 3 months. The challenge was to fit as many products as possible on the display. This is why the designers and engineers came up with the round shape of the display that offers the maximum space for round shaped products such as the Coca Cola bottles. The design is not only aligned with the brand but also with its Berlin target market. The Berlin emblem shows a bear whose shape is integrated in the design of the display. More than 75 displays have been delivered to date.