Meet us at the Euroshop. ARNO’s Creative Director holds a presentation on “Retail Fireworks – How does traditional retail set off?”. The main topic of this edition is "airport". Learn more about the fascinating whisky world of experience at Stuttgart Airport and the new brand presentation of Samsonite at travel retailers. Students from Düsseldorf University present their visions of the airport of tomorrow to the management board at the ARNO headquarters. Furthermore, we are showing you a current press review on ARNO in the media and report on a donation to the Nürtinger Tafel. Enjoy reading the ARNOMAG.
EUROSHOP TALK: RETAIL FIREWORKS
RETAIL FIREWORKS – How does traditional retail set off? The firework as the metaphor for the growing focus on emotion at the traditional point of sale in context of an increasingly digital world. Only perfectly aligned traditional and digital components of retail design trigger the impulse purchases of the multichannel consumer. A digital impulse here, a conventional accent there. This causes online and offline trade to melt together and results in the platform that allows for a product presentation for all senses – the unique selling point of the brick-and-mortar retail! Claudio Wolfring, Creative Director, shows you which development retail design has to show in times of the digital age. We are looking forward to your visit to the Euroshop and the retail future lab located in hall 4 on 19.02.2014 from 3.00 - to 4.00 pm. Take the chance and get in touch with Mr. Wolfring after the presentation. We hope you enjoy and that you will gain many new insights.
FASCINATION WHISKY: WORLD OF EXPERIENCE MADE BY ARNO
The „La Destilairía“ at Airport Stuttgart takes the consumer to the impressive world of whisky. The area is located right behind the security check within the airside sector of Stuttgart Airport. Using colours, materials and a supportive light ambience, ARNO created an unique atmosphere. Well, Whisky for all senses! Parts of the installation are a wall with shelves, a gondola at the centre, a floor display and a lighting element. The wall is equipped with high-quality mosaic stones coloured in gold, bronze and brown. They pick up the colours of whisky and embed it in a smooth yet smoky appearing environment. The mosaic stones reflect the light and are therefore an eye-catcher in the usual uniform airport environment. The lighting element changes the colours continually and paints the entire POS installation over and over in new colour moods. Also, the colour-changing installation is just like so many times before a guarantor for the consumers‘ elevated attention since they react positively to visual impulses. Tastings can be realised at the gondola. It offers space for product presentation but it also functions as a bar. Integrated into the bar - invisible for consumers - are a fridge, storage space and a litter box. Only materials which belong to the highest fire prevention category B1 comply with the security regulations of the airport and were used for the production. To realise the static construction, ARNO had to install a complex substructure to be able to fix the shelves professionally.
ARNO shows a high presence in the media and can proudly document a multitude of publications. A collection of current editorial articles on ARNO in print magazines and on online platforms can be found here. Please note that the original articles are written in German.
Seven students from Düsseldorf University travelled south at the end of January. They were invited to present to the ARNO representatives of the design, project management and sales departments as well as the ARNO managagement board the top 3 projects of the project week „Intramuros“ which was held by ARNO‘s creative director Claudio Wolfring and Professor Rainer Zimmermann in Düsseldorf in October 2013. At the ARNO headquarters, the students were introduced to the company processes passing through all departments from design, construction, project management to production and logistics. They experienced the step by step development of a current airport project. The presentation of the airport concepts in front of the ARNO management board followed in the afternoon. Sophie Arnholdt, member of the management board and Design Management Director, was enthusiastic: “It is exciting to see those concepts. They are fresh, not influenced and show a high degree of creativity.” The students, too, were impressed and Miriam summarised: “It was very interesting to understand the processes and the interdepartmental collaboration that are necessary to successfully realise projects.” Travelling home, the students took along a vast amount of impressions and constructive feedback that followed their presentations.
The Samsonite gondola that was developed and produced by ARNO for the travel retail was installed at airports worldwide. It was concepted for the presentation of accessories and small leather goods. Many different products can be placed on this display. The gondola is equipped with blister hooks, sloped shelves, floor pedestals and hooks for bags. Therefore, it can present a variety of goods in a product specific way. To place belts on the display in an appealing manner, ARNO developed a special small display: the belt snail. The belt can be rolled up, placed in the belt snail and be put on the display. The gondola has an integrated storage depot where goods can be stocked. It is concepted to be located at a central area within the store and therefore makes an optimal use of the space since it is equipped with products at all 4 sides. Due to the requirements of retail, the gondola has a height of 1.40 m so that it does not limit the sight. The logo header is illuminated to catch the consumers‘ attention despite the limited height. Another requirement of retail, in this case airports worldwide, are the exclusive usage of B1 materials which care special fire resisting materials.
The idea of social responsibility is a fundamental part of our company philosophy and the reason for ARNO to continually support local associations and organisations with donations and sponsorships. Andreas Thüringer, Group Financial Director, handed over a donation of 2,500 € to the Nürtinger Tafel on Monday, 20.01.2014. Parts of it are proceeds from the Christmas tombola that took place during the ARNO Christmas party. Also, the annual revenues of the internal coffee machine were added to the donation. Mrs. Reeb from Nürtinger Tafel was very happy to accept the generous contribution and indicated that part of it will be invested in the renovation of the sales area and in new furniture. The Nürtinger Tafel gives groceries to people in need and is mainly run by voluntary workers.