2015 is picking up speed and the projects are running at full blast. ARNO is showing Top Performance implementing the Wrangler stores. Look and functionality are not the only secret of the fashion wear but also of the store equipment. Mazda has selected ARNO as one of its two european suppliers and is counting on the quality and punctual delivery that ARNO stands for. A distinct display has been developed for Lapp Kabel for the presentation of Skintop and Ölflex products. It is already in stores all over Germany and the US. The trend study "The future of traditional retail" shows interesting trends and developments and we would like to share the study with you. In January, ARNO visited the DLD - an important industry meeting of internet and digital start up pioneers who envision and implement digital innovations, also in the retail area.
WRANGLER STORE: TOP PERFORMANCE
Since its foundation in 1947 in North Carolina, the Wrangler brand has always put its strategic focus on performance. Innovative materials and cuts are the core of the brand. The latest development is a water-repellent jeans fabric that combines a unique look and functionality. This is exactly what ARNO is achieving with the new Wrangler store concept – a unique combination of look and functionality. ARNO value engineered the store furniture. It is made of wood and hot rolled steel with clear powder coated finish to provide durability whilst maintaining the raw unique finish to the material. ARNO produces and stores the furniture before they are delivered and installed. ARNO employees survey the location to get exact measurements. Based on this data, floor plans are created and visualised in 3D models. Every store is completely installed within four to six weeks after the order has been placed. In total, 30 stores have been implemented during 2014 in Italy, Portugal, France, Austria, Hungary, Germany, Great Britain and Ireland as well as in Finland. Another 50-100 stores are planned for 2015.
Following a european tender, Mazda Motors Europe have awarded ARNO and one other supplier the manufacture, delivery and installation of their latest dealership furniture. In total, 500 dealerships will be equipped with the furniture elements produced by ARNO during 2015 and 2016. High priority is put on the punctual delivery and the superior quality that ARNO stands for. ARNO will install the dealerships across Europe in 16 countries such as Great Britain, Norway, Sweden, Spain and Portugal but also Slovenia, Romania and Bulgaria. “We are very pleased with the new furniture being installed by ARNO into our dealerships”, is the feedback from Mazda Portugal. The iconic illuminated reception desks, colour finishes panels and brochure holders are part of the new Corporate Identity programme. Mazda dealers can order the respective items through a web-based online tool. ARNO guarantees an installation within six weeks after the order has been placed.
ARNO designed and developed a striking and individual display for the presentation of the product categories Skintop and Ölflex for Lapp Kabel. The display can be set up along with a palette or a shelf system offering great flexibility. Several products such as the Skintop case with cable glands and the Ölflex power and control cables can be presented on the display. The stock products can be found on the palettes or shelves next to the display. The highlight of the Lapp Kabel display is its in-built 18.5“ wide screen. It is equipped with a motion sensor that starts to play special content once a customer approaches. The video content is fed through the player which is integrated into the screen. 100 of the metal displays were produced for and delivered to the German and US American market.
Traditional retail will continue to exist – just in a greatly modified way! This is the conclusion of the trend study „The future of traditional retail“. One finding is that retail will strengthen the economy and premium segments. Everything inbetween will lose importance. Also, these four trends are at the centre of the study: the growing importance of mobile phones in form of shopping assistants, the personalisation of the shopping experience at retail, the multiplication of customer touch points – often due to new digital tools – and identity management which stands for retailers becoming coaches offering customers a personal, emotional added value. You can download the entire trend study (German) for free below.
DLD: PIONEERS OF INTERNET AND DIGITAL START UPS MEET IN MUNICH
The growing digitalisation of all areas of life was at the centre of the DLD Conference 2015 that took place in Munich at the beginning of the week. Every year the pioneers of the internet, digital start-ups and technology meet up at the DLD. A highly interesting event that gave an outlook on how society will change due to digital developments and offers. One thing is for sure though: the point of sale is not an obsolescent model. But the concept will change significantly. It is not the presentation of products that will define the stores but rather the needs and requirements of consumers. Contact us for more information on the DLD and on the development of store concepts in the course of digitalisation.