Traditional retail is starting to wake up like „Sleeping Beauty” and one thing has become common sense: whoever is not ready to develop themselves in terms of technology and content will be left behind and ultimately fail. The studies below set impulses, back up theses with hard-hitting facts and show that little changes in traditional structures may provide an additional impetus for total performance.
For you, ARNO develops individual displays, shop in shop systems and retail interiors.
FOUR WAYS TO INCREASE CUSTOMER LOYALTY, SALES AND LONG-TERM SUCCESS
Customer orientation is much more than a good product range and friendly staff. To achieve long-term success, retailers need satisfied and loyal customers who return and give comments or issue a recommendation. In summary, this means: the retailer has to be constantly in touch with their customers – anytime and anywhere. Mobile technologies, instore features and a personalized shopping experience create trust and satisfy the ever-changing requirements of our customers, as this study shows.
THE FUTURE OF RETAIL 2015: A MANIFESTO TO REINVENT THE STORE
Many believe that physical retail establishments will slowly vanish. Replaced by online dealers who are cheaper, faster and somehow also more modern. Good to know that there are many examples demonstrating how to connect online and offline to always meet the individual customer requirements at the relevant time. Having the courage to change is the motto of this study and it inspires action.
Summarized in key points, this study reveals what consumers expect and what deters them. Simple and also inspiring to break with old structures and to go on the Buying Journey together with the customer.