ARNO about the future of retail design
“The next generation is globally connected, very informed, impatient, ambitious and has a distinct profile” said Alien Wolter during this years’ ADC Design Experience. But what influence does this “digital consumer” have on the market? And what does the future look like for the market in general? Today’s consumer usually informs himself upfront about products and compares prices and services. That’s why it is particularly important to steer their attention towards the stationary retail with targeted technologies and incentives, to make it their favorite place - regardless of them buying online or offline in the end. Despite the digitalization hype, which takes possession of more and more areas of our lives, the stores of tomorrow have to be de-digitalized. It’s all about utilizing digital elements and new technologies to coordinate them with the consumer’s behavior, so they add value by supporting and simplifying their shopping experience. This can be achieved by using the Beacons technology, says Wolter. How exactly the future of retail will look like is uncertain as the markets dynamics do not allow for a clear prognosis. But one thing is for sure: the markets will have to adapt to the “digital consumers” to continue being successful.
Fotos: Getty Images for ADC Design Experience