Floorstands: An effective, space-saving way to boost your sales.

Floorstands are one of the most commonly used displays in retail. They provide the opportunity to showcase and promote products and services - whether in supermarkets, boutiques, or shopping centers. Floorstands can boost sales by encouraging customers to make more purchases.

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floorstand display metal - example fitbit

floorstand for cosmetics - general tester stand

Various Types of Floorstands

Floorstands come in a variety of designs and sizes to meet different needs.

Permanent Floorstands

are made of durable materials like metal or wood and can be used in a store for years. They are ideal for products that are regularly promoted or have profitable sales.

Temporary Floorstands

are made of cost-effective and lightweight materials like cardboard. They are particularly suitable for limited-time promotions or seasonal products.

Interactive Floorstands

are equipped with technology like touchscreens and QR codes, providing an interactive experience. They can be used to collect customer information, provide product details, or even directly sell goods.

Modular Floorstands

are flexible and customizable. They can be expanded or reduced as needed, making them ideal for retailers who regularly change their displays. Each of these types of floorstands can be effectively utilized to enhance the shopping experience and increase sales.

floorstand for stationary - display stabilo

floorstand display for drinks - example vio

Maximum visibility

Firstly, their freestanding nature allows retailers to place them anywhere on the sales floor to ensure maximum visibility and customer attention. Unlike end-of-shelf displays that often get lost in the sales shelves or hanging displays that can be easily overlooked, floor stands are hard to ignore. They can be strategically positioned to guide traffic flow, promote cross-selling, or simply highlight a new product or brand.

Freedom of Design

Secondly, floor stands provide greater design freedom. While wall displays and window displays are often limited by the size and shape of the available space, floor stands can be made in any imaginable shape and size. This allows for stronger brand presence and more vibrant product presentation that appeals to customers and encourages them to make a purchase.

Sense of Exclusivity

Finally, floor stands are known to convey a sense of exclusivity and special offer. When a product is presented on a floor stand, it is often perceived as something special, which can encourage customers to try it out or make a purchase. This makes floor stands an effective tool for product launches or seasonal offers.

Let's Create Instore Success. Together.

Natascha Kaupp

Business Development

natascha.kaupp@arno.group